SEO is short for “search engine optimization.” To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.
More and more businesses are selling online every day, and competition is getting harder for everyone. SEO has emerged as a way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers. Without SEO, Google might rank stores that no one shops at in the very top spot of search results!